Old Bakery Beer had a vision steeped in tradition – to breathe new life into the old Colonial Bakery in Alton, Illinois, and follow in the footsteps of the old Bluff City Brewery that had been prominent in Alton from 1882 – 1952. It was important that their branding carried this dedication to tradition, reflecting the owners love of retro beer brands, while balancing that with a clean, modern touch to appeal to today’s consumers.