Old Bakery Beer

Old Bakery Beer

Old Bakery Beer had a vision steeped in tradition – to breathe new life into the old Colonial Bakery in Alton, Illinois, and follow in the footsteps of the old Bluff City Brewery that had been prominent in Alton from 1882 – 1952. It was important that their branding carried this dedication to tradition, reflecting the owners love of retro beer brands, while balancing that with a clean, modern touch to appeal to today’s consumers.




Brand Development
Logo Design
Graphic Design


Old Bakery Beer Logo
An Edward Jones financial advisor giving a presentation designed by BrickStreet to clients
Slides from Edward Jones'"Power of Budgeting" Seminar presentation
2020 Cardinals Media Guide showing 2019 Season in Review section divider page

We developed a range of initial options to consider, and then further refined the concepts that resonated most for the client, using their feedback.

Initial Old Bakery Logo Development

We think you will agree, that this was a delicious partnership! We loved working with a new local brand bringing fresh organic brews to their community while paying homage to Alton’s history, and their historic bakery/brewery home.

We encourage!

Old Bakery Beer Coaster with Logo

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