Communication is key. If your customers don’t hear from you, your service slips from front-of-mind to the rear-burner. Don’t get forgotten! Clean professional messaging that delivers value to your customers is a great way to keep in touch, make them aware of specials, educate them on the basics, and deepen your relationship.
But crafting all that content and making it look nice can often feel daunting, especially in addition to the daily responsibilities of running a business. BrickStreet can setup your email marketing service, connect it to your website to automatically enroll subscribers, create a series of emails or an ongoing campaign to help you reach your current customers and pursue prospective client leads.
Unlike your following on social media, your email list is an asset that you control. On social media, you don’t have distribution to your followers unless you pay and can’t download their information or transport them from one platform to another. Email Marketing allows you to send people a direct message whenever you want and also track the actions they take.
In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why BrickStreet gives you the tools you need to shine and develop effective email marketing campaigns.
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